1. Introduction
Welcome to BetaXLab ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website betaxlab.com and use our services, including Meta Ads automation, Google Ads automation, campaign management, and WhatsApp Business API integration services.
By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our services.
This Privacy Policy complies with applicable data protection laws including the Information Technology Act, 2000 (IT Act) and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 of India, as well as the General Data Protection Regulation (GDPR) for users in the European Economic Area.
2. Information We Collect
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Register for an account or sign up for our services
- Contact us through our website, email, or WhatsApp
- Subscribe to our newsletter or marketing communications
- Fill out forms on our website
- Provide feedback, reviews, or testimonials
The personal information we may collect includes:
- Contact Information: Name, email address, phone number, WhatsApp number, business name, and mailing address
- Business Information: Company name, industry, business size, job title, and role
- Account Credentials: Username, password (encrypted), and security questions
- Payment Information: Billing address, payment method details (processed securely through third-party payment processors)
- Communication Data: Records of your communications with us, including emails, chat messages, WhatsApp messages, and support tickets
- Marketing Preferences: Your preferences for receiving marketing communications and newsletter subscriptions
2.2 Information Automatically Collected
When you visit our website, we automatically collect certain information about your device and browsing activity:
- Device Information: IP address, browser type and version, operating system, device type, and unique device identifiers
- Usage Data: Pages viewed, time spent on pages, links clicked, referring website, date and time of visits
- Location Data: General geographic location based on IP address (city and country level)
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies (see Section 8 for details)
2.3 Information from Third-Party Sources
We may receive information about you from third-party sources, including:
- Meta (Facebook/Instagram): When you connect your Meta Ads accounts for campaign management
- Google: When you connect your Google Ads accounts for campaign management
- WhatsApp Business API: Message delivery status, read receipts, and conversation metadata
- Analytics Providers: Aggregated demographic and interest data
- Data Enrichment Services: Business information and company data to enhance your profile
2.4 Sensitive Personal Information
We do not intentionally collect sensitive personal information such as:
- Financial information (credit card details are processed by third-party payment processors)
- Health or medical information
- Racial or ethnic origin
- Political opinions
- Religious or philosophical beliefs
- Biometric data
If you choose to provide such information, you consent to its processing in accordance with this Privacy Policy.
3. How We Use Your Information
We use the information we collect for internal business purposes, including:
3.1 Service Delivery and Management
- Providing, operating, and maintaining our automation services
- Managing your account and providing customer support
- Processing transactions and sending transaction confirmations
- Managing Meta Ads and Google Ads campaigns on your behalf
- Sending automated WhatsApp messages through our platform
- Generating analytics and performance reports
3.2 Communication
- Responding to your inquiries and support requests
- Sending service-related notifications and updates
- Providing customer support via email, chat, or WhatsApp
- Sending administrative information about your account or services
3.3 Marketing and Business Development
- Sending marketing communications about our services, features, and promotions (with your consent)
- Conducting market research and analyzing customer preferences
- Personalizing your experience and delivering relevant content
- Improving our website, services, and customer experience
3.4 Analytics and Improvement
- Analyzing usage patterns and trends to improve our services
- Conducting data analysis, testing, and research
- Developing new features and services
- Monitoring and analyzing the effectiveness of our marketing campaigns
3.5 Legal and Security
- Complying with legal obligations and regulatory requirements
- Protecting our rights, property, and safety, and that of our users
- Detecting, preventing, and addressing fraud and security issues
- Enforcing our Terms of Service and other agreements
- Resolving disputes and troubleshooting problems
3.6 Internal Business Operations
All data collected is used strictly for internal business purposes, including:
- Training our team and improving service quality
- Internal reporting and business analytics
- Quality assurance and performance monitoring
- Business planning and strategic decision-making
4. Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA), we process your personal data based on the following legal grounds:
- Consent: You have given explicit consent for specific processing activities
- Contract Performance: Processing is necessary to fulfill our contractual obligations to you
- Legitimate Interests: Processing is necessary for our legitimate business interests, provided your rights do not override these interests
- Legal Obligation: Processing is required to comply with applicable laws and regulations
5. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:
5.1 Service Providers
We share information with trusted third-party service providers who assist us in operating our business:
- Cloud Hosting Providers: For data storage and infrastructure
- Payment Processors: For secure payment processing
- Email Service Providers: For sending transactional and marketing emails
- WhatsApp Business API Provider: For message delivery infrastructure
- Analytics Providers: For website and service analytics
- Customer Support Tools: For managing support tickets and communications
All service providers are bound by confidentiality agreements and are prohibited from using your information for any purpose other than providing services to us.
5.2 Advertising Platforms
When you authorize us to manage your advertising campaigns, we access and process data from:
- Meta Business Suite: For managing Facebook and Instagram ads
- Google Ads: For managing Google advertising campaigns
This data is used solely for campaign management and optimization purposes.
5.3 Legal Requirements
We may disclose your information if required to do so by law or in response to:
- Valid legal processes (subpoenas, court orders, warrants)
- Government or regulatory requests
- Protection of our legal rights or defense of legal claims
- Prevention of fraud, illegal activities, or security threats
- Protection of the safety of our users or the public
5.4 Business Transfers
In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.
5.5 With Your Consent
We may share your information with third parties when you have given us explicit consent to do so.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention Periods:
- Account Information: Retained while your account is active and for 3 years after account closure
- Transaction Records: Retained for 7 years for accounting and tax purposes
- Marketing Communications: Retained until you unsubscribe or opt-out
- Support Communications: Retained for 2 years after the last interaction
- WhatsApp Message Metadata: Retained for 90 days unless required for legal purposes
- Analytics Data: Aggregated data may be retained indefinitely
After the retention period expires, we securely delete or anonymize your personal information.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
Security Measures Include:
- Encryption: Data in transit is encrypted using SSL/TLS; data at rest is encrypted using industry-standard encryption
- Access Controls: Strict access controls and authentication mechanisms for our systems
- Secure Infrastructure: Use of secure cloud hosting with regular security audits
- Employee Training: Regular security awareness training for all employees
- Incident Response: Documented procedures for detecting and responding to security incidents
- Regular Audits: Periodic security assessments and vulnerability testing
- Data Minimization: We collect only the minimum data necessary for our services
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website.
Types of Cookies We Use:
- Essential Cookies: Required for the website to function properly
- Performance Cookies: Help us understand how visitors interact with our website
- Functional Cookies: Remember your preferences and personalize your experience
- Marketing Cookies: Track your browsing activity to deliver relevant advertisements
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.
9. Your Privacy Rights
9.1 For All Users
You have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Opt-Out: Unsubscribe from marketing communications at any time
- Data Portability: Request your data in a machine-readable format
9.2 Additional Rights for EEA Users (GDPR)
- Right to Object: Object to processing based on legitimate interests
- Right to Restrict Processing: Request restriction of processing in certain circumstances
- Right to Withdraw Consent: Withdraw consent at any time (without affecting lawfulness of prior processing)
- Right to Lodge a Complaint: File a complaint with your local data protection authority
9.3 How to Exercise Your Rights
To exercise any of these rights, please contact us at:
We will respond to your request within 30 days.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information from our systems.
11. WhatsApp Business API Data Processing
When you use our WhatsApp automation services:
- We process messages in accordance with WhatsApp Business API Terms
- Message content is encrypted end-to-end by WhatsApp
- We may access message metadata (delivery status, timestamps) for service delivery
- We comply with WhatsApp's data protection and privacy requirements
- You retain ownership of all message content and customer data
12. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from those in your country.
When we transfer data internationally, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses approved by the European Commission
- Data processing agreements with service providers
- Compliance with applicable data protection frameworks
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:
- Posting the updated Privacy Policy on our website with a new "Last Updated" date
- Sending an email notification to the email address associated with your account
- Displaying a prominent notice on our website
Your continued use of our services after the effective date of the updated Privacy Policy constitutes your acceptance of the changes.
15. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Data Protection Officer (if applicable): contactus@dazzx.com
16. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in India.
17. Consent
By using our website and services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our services.